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What constitutes use?

Discussion:
What is the name of your state? New York I want to trademark the name of my mail order company. Does the running of an ad using my company name constitute first use or must an actual sale of merchandise have to take place?
Answer:
What is the name of your state? New York I want to trademark the name of my mail order company. Does the running of an ad using my company name constitute first use or must an actual sale of merchandise have to take place? Advertisements can constitute use.
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